The recently released Tesla Cybertruck joins a small crowd of electric pickup trucks from a variety of manufacturers ranging from the startup Rivian (RIVN) -) with its R1T, to more established brands like Dearborn-based auto giant Ford (F) -) with the F-150 Lightning.
Related: Tesla is looking to sink its teeth into new territory
However, one pickup truck beats most of the market as the one that people are the most "likely to buy," but there is one glaring detail about it.
It does not exist yet.
The [hypothetical] electric pickup truck
According to data compiled by Autolist, a potential Toyota (TOYOF) -) Tacoma EV beat out other electric pickup trucks in a hypothetical matchup that includes the likes of the Ford F-150 Lightning and the Tesla (TSLA) -) Cybertruck, as well as the upcoming Chevrolet Silverado EV and Ram 1500 REV.
The results by Autolist are as follows; the Toyota Tacoma EV at 24%, the Ford F-150 Lightning with 19%, General Motor's (GM) -) upcoming Chevrolet Silverado at 15%, followed by Elon Musk's Tesla Cybertruck with 14%, and Stellantis' (STLA) -) upcoming Ram 1500 REV at 9%.
Rounding out the rest of the field is the upcoming GMC Sierra EV at 8%, the large and in charge GMC Hummer EV at 6%, the Rivian R1T at 5%, followed by the Canoo (GOEV) -) Pickup Truck at 0.4% and the boxy Bollinger B2 at 0.35%.
The hypothetical Toyota Tacoma EV breaks the streak of Ford's F-150 Lightning, which has consecutively held the top spot in the same survey in 2021 and 2022. Autolist CEO Corey Lydstone noted that this response might be attributed to dwindling of enthusiasm with the truck being on the market.
“We would attribute some of this decline by the Ford to the fact that it’s less of a novelty for consumers these days,” Lydstone said. “With more than a year of deliveries under its belt, the Lightning may not hold the same gee-whiz cache as the rest of the top-ranking models on our list, all of which have yet to launch.”
Toyota has shown an electric pickup concept car called the EPU concept at the Japan Mobility Show, but the brand that has been purposefully slow to dive into EVs has made a step towards an electric pickup in some form.
More Business of EVs:
- A full list of EVs and hybrids that qualify for federal tax credits
- Here’s why EV experts are flaming Joe Biden’s car policy
- The EV industry is facing an unusual new problem
The Toyota Tundra for the upcoming model year is taking a step into electrification, as the available i-Force MAX hybrid powertrain replaces the V6 in prior Tacomas. Toyota claims that this engine is the most powerful ever offered on the 'Taco, making 326 horsepower and 465 lb.-ft of torque.
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