For the first time in the history of the NASCAR Cup Series, a race was featured exclusively on streaming. The numbers are in and they are solid for the first outing. The Coca-Cola 600 peaked a 2.92 million viewers with over one million watching the extended post-race show, but most importantly, the average median age of viewers went down by seven years.
As NASCAR chases a younger demographic, this alone makes it a huge win. There were around 800,000 viewers from the 18-49 demographic, which is more than any race on cable for the last three years (at least). And while the total viewership is down from the 600 on FOX, which is to be expected, it still beat six of the eight Cup races this year that were aired on FOX Sports 1.
