A recent tweet from the US Department of Defense boasts about the killing capabilities of the US military as follows: “Low cortisol. Locked in. Lethalitymaxxing”. To many, that will sound as indecipherable as the teenagers that discuss “high-tier Beckys” or the New York Times warning of “Tate-pilled” boys.
Many will have now seen the 6 February tweet that went globally viral, viewed more than 24m times and since discussed in endless analyses and explainers: