It's a funny old business, the PC hardware game. Amongst the near constant stream of product announcements, releases and reviews, we happy few in the PC Gamer hardware team keep our noses to the ground all year long sniffing out the latest and greatest tech of all, and goodness there's a lot of it.
In amongst this constant torrent of silicon, plastic, and rare-earth minerals it can be difficult for manufacturers to make their products stand out from the crowd. And many companies seem to find it necessary to cram as many specs, nouns and adjectives into their naming schemes in order to hit as many potential search terms as possible.
