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Lori Hoy, Researcher in Leisure, Tourism, and Hospitality, Leeds Beckett University

The ‘pawprint economy’ is booming – and it offers huge opportunities for tourism

New Africa/Shutterstock

Luxury pet pampering packages at hotels, menus with dog-friendly roast dinners and £6,000 animal-friendly charter flights. Pet travel isn’t just a trend, it’s something of a transformation. This is the “pawprint economy” – and it’s booming.

Globally, the pet industry is projected to reach US$500 billion (£375 billion) by 2030, with pet travel services alone expected to be valued at US$5.9 billion by 2034. In the UK, where 60% of households have pets – including roughly 13.5 million dogs – that’s a substantial market.

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