WASHINGTON — One of college football’s most important media deals is being crafted by the Pac-12 conference commissioner George Kliavkoff, and he is hoping that Amazon Prime Video is willing to help his league make history while also proving a point. Will sports fans watch a streaming service and embrace Amazon as the home of Pac-12 athletics?
The smart play here is to sell the Pac-12 Network to Amazon as part of the media deal. Let the streaming giant rebrand itself as the Prime Pac-12 Network and handle all the distribution The conference with Amazon at the helm finally the network could be successful.
