Unbound Gravel organisers Life Time and the heavyweight Spring Classics organisation Flanders Classics formed a unique partnership, bringing the 'original spirit' of the newest cycling discipline into the fold of a group charged with putting on some of the most historic races in road cycling.
It's not as unusual a pairing as it seems on the surface, however. Both groups focus on passion, community, and competitive racing in creating cycling events for the pros and the masses. Both offer a "monumental sporting goal and exceptional experience".
