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Creative Bloq
Creative Bloq
Technology
Joe Foley

The original concept for KPop Demon Hunters has me intrigued

Artwork from the Netflix KPop Demon Hunters art book.

KPop Demon Hunters has become a global phenomenon since emerging as the surprise animation hit of 2025. Maggie Kang and Chris Appelhans' movie is Netflix's most-watched content ever, even if Swapped has now taken the record for the most daily views for an animation. It went on to win the Best Animated Feature Oscar.

Despite the movie's ostensibly dark theme (it's about hunting demons, after all), the action adventure has an upbeat tone with its high-energy pop soundtrack and playful humour. Sure, it's no Swapped, and it enters into some serious themes, helping it appeal to older audiences too, but it's a family-friendly movie at heart. It turns out that originally that wasn't going to be the case.

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