
Taylor Swift has been having a great month, and she’s single-handedly starting her own beauty movement as a result. In case you missed it, the pop star got engaged to her long-time boyfriend, Travis Kelce. This news comes right after she announced her upcoming album, The Life of a Showgirl on her new fiancé's podcast New Heights. All the graphics for the album reveal featured a gorgeous orange shade, leading fans to believe that it’s the color story that Swift will be sticking with for her new project. The Grammy-winning artist has subsequently been spotted wearing orange lipstick in various photos, including her engagement pictures. And just like that, a new trend is born.
“An orange lip color offers a bold yet approachable pop of color to the face, especially when paired with understated makeup and coordinating with contrasting colors,” says director of makeup artistry at MAC Cosmetics, Romero Jennings. “Rather than muted, pumpkin-spice tones, play around with vibrant shades such as orange, coral, and guava colors in a myriad of diverse textures.”