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Euronews
Euronews
Pascale Davies

The only way to get good at AI is to fail at it, says AWS’s chief marketing officer Julia White

AWS Euronews Next

When Amazon Web Services’ marketing chief first started experimenting with artificial intelligence agents, she was doubtful about her future.

"I myself had a moment of like, oh my gosh, am I useful anymore?" Julia White told Euronews Next at the VivaTech conference in Paris. After testing it out, she later felt relieved that the technology might strip away the tedious parts of her job.

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