The snake-like Serpenti was Bulgari’s first icon of watchmaking, and it remains one of its most famous – and original – designs. Or as Fabrizio Buonamassa Stigliani, Bulgari’s executive director of watch design, says: “Serpenti is more than an icon; it’s a signature.”
The first Serpenti watch was released in 1948, and it was not just a bold style statement but a celebration of female independence. This was a watch women could easily put on without any assistance. It was a striking, empowering style statement for those brave enough to wear it.
