The One Show viewers took to Twitter to blast Sharon and Kelly Osbourne and accuse them of showing off their wealth during their appearance on Thursday.
Host Alex Jones and Angellica Bell chatted to the mum and daughter duo from their home in the US.
They were also joined by Alan Carr, who played a game of The Price Is Right using items the Osbournes had in their homes.
It was to promote his new show Epic Gameshow, where he is bringing back vintage game shows to the public.
But several of the items were surprisingly pricey, and plenty of viewers took offence.
Some pointed out that a lot of families were struggling financially at the moment because of the lockdown, and seeing Kelly, 35, and Sharon, 67, talk about their expensive belongings rubbed salt in the wound.
One item was a silver statue which Alan predicted was worth approximately £5.50.
"It's giving off a car boot feel," he joked.
But Sharon informed him it was actually worth £8,000.
Another item was a red cushion that Alan thought was worth £500, but Kelly revealed it was worth £800.
One viewer tweeted: " @BBCTheOneShow do people really need to see Sharon Osbourne flashing her wealth while many of us on bones of our a***s worried sick for jobs and livelihoods #poortaste #bbconeshow #theoneshow #oneshow ".
"Exactly what we thought .... obscene," agreed another.
Others commented on Sharon's appearance, remarking that she looked dramatically different.
It comes as she has let her iconic red hair go silver recently, which surprised a lot of fans as it made such a big difference.
One fan wrote to her: "Never felt the need to use twitter, but just been watching you On the one show.
"Didn't recognise you! You look fantastic Sharon. Such a beautiful person, looking so young It'd amazing. Good to see you and family doing OK."
Another commented: "Kelly looks more like Sharon Osbourne than Sharon looks like Sharon #theoneshow.”
* The One Show airs on weekdays on BBC1 at 7pm
