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Marie Claire
Marie Claire
Lifestyle
Lily Russo-Bah

The One: How the Chanel 25 Denim Handbag Became an Instant Icon

The One: Chanel 25 Denim Handbag.

Hot new designer handbag releases are a dime a dozen nowadays, but only a small minority boast serious sartorial staying power—and of these, even fewer will ever reach true cult status.

The Chanel 25 handbag, however, has been destined for greatness since its very first outing. Debuted during the maison's Spring/Summer 2025 show in Paris, it had the star-studded front row and industry insiders in an unprecedented state of excitement the moment it hit the runway—and immediately flew straight to the top of luxury lovers' wish-lists the world over.

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