The Olympics are not the same as the Super Bowl. The Super Bowl provides an unusual moment where most households in the US tune into the same channel and watch the same broadcast all at once, which is why Super Bowl commercials are such a big deal - everyone sees the same thing.
The Olympics are the opposite. It is the epitome of fragmentation. This year, the Olympic games will showcase 2,900 athletes across 40 sports from 80 countries that billions of people will watch on TVs, phones and tablets in many different languages. Everyone will have a unique viewing experience with more than 10,000 hours of content to choose from over hundreds of linear channels, streaming apps and social channels around the world.
