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The Guardian - UK
The Guardian - UK
Sport
Scott Murray

The old-school corporate shilling and Wales going gentle into that good night

Dejected Wales fans after the defeat to England.
Dejected Wales fans after the defeat to England. Photograph: Tom Jenkins/The Guardian

ADVERTS TO ASHES

The clock ticked past 90 minutes at Al Thumama Stadium in Doha, and while Iran and the USA! USA!! USA!!! were still at it in their glorified friendly, The Fiv … bear with us, this is going to take some time … Football Daily breathed a sigh of relief. See, we’ve got used to electronic advertising hoardings stripping one product at a time all the way down the touchline, so it’d been nice at this Human Rights World Cup when the e-banners occasionally flicked round to display an ersatz version of yesteryear, a virtual row of lots of separate little ads in the old-fashioned style. Sure, the selection of modern McCosta companies wouldn’t quite have the Azteca 1970 glamour of Cinzano, Kleenex, Bata shoes and Mothercare, but it would be better than nothing. Sadly, suddenly, for a couple of days back there, no more! So imagine how pleased we were to see the old-school corporate shilling suddenly appear again as the crucial Group B decider reached its last knockings. Hyundai, we hardly knew ye.

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