I can still remember the worry that the smartphone camera would deliver a debilitating blow to the camera industry – but now it’s 2025 and photographers are facing the opposite problem: actually finding cameras in stock for list price. The Fujifilm X100VI’s viral fame has meant the camera is near impossible to find without paying more than list price, or facing a long wait. But the retro-styled compact is far from the only victim of a demand that exceeds supply. The latest? The pro-grade Sony A1 II.
As spotted by Sony Alpha Rumors, Sony’s newest flagship A1 II is currently listed on Amazon.com for $9,249.95 in the US (about £7,459 / AU$14,804). That’s nearly $3K more than the $6,498 list price. The camera, which began shipping in December, is listed as “coming soon” or on backorder from other US retailers like B&H and Adorama. In the UK, Wex Photo and other camera retailers still list the camera as a pre-order while Amazon UK doesn’t list the camera at all.
