At the launch of the Auckland Climate Festival last month, Green Party Auckland Central MP Chlöe Swarbrick spoke about how building a community is the best way to avoid being overwhelmed by the scale of the climate emergency.
Advertising might not have been the first thing on Swarbrick’s mind. But earlier in August, New Zealand’s Commercial Communications Council had announced its own community initiative to address emissions within the advertising sector.
Labelled Ad Net Zero, it’s part of an international framework launched in the UK late in 2020. “Our ambition,” it states, “is to reduce the carbon impact of developing, producing and running advertising.”
