A recent move by The North Face, a leading outdoor gear brand, has sparked controversy and potential backlash. The company launched a limited discount promotion in the U.K., offering a 20% discount certificate to customers who complete an online diversity, equity, and inclusion (DEI) course titled 'Allyship in the Outdoors.'
The hour-long course aims to raise awareness about the challenges people of color face in accessing outdoor spaces and promote inclusivity. While the initiative was intended for those in the outdoor industry, the communication did not clearly specify the target audience, leading to confusion among consumers.
