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TechRadar
Lance Ulanoff

The Nintendo Switch 2 launch mania makes me miss the early iPhone launch days

A station to play Mario Kart World at the NYC Nintendo Store on June 4, 2025.

The Nintendo Switch 2 launch is upon us, full of sound and fury, signifying the clickity-clack of a million Joy-Cons, and I'm rather enjoying it.

There aren't many tech gadgets that generate this kind of buzz, though I guess Nintendo can be depended on to create it. I still remember the Wii mania, and the original Nintendo Switch was no slouch in the "must-have department" either. That may be why, just hours before the official launch, I hustled uptown to the Nintendo Store in Rockefeller Center to take the temperature of the locals. Were they lining up for the Switch 2 even though Nintendo already set up a lottery system that said you could only buy one of the $449 consoles if your name was picked?

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