
The NFL’s longtime, exclusive partnership with its Sunday Ticket product and DirecTV could be moving to a new outlet. Daniel Kaplan of The Athletic confirmed another report from Joe Flint and Miles Kruppa of the Wall Street Journal that Google’s YouTube service is the new front-runner to land the NFL’s method for broadcasting out-of-market games.
The deal is not done, but both sources noted that another suitor for the Sunday Ticket package, Apple, dropped out of the running. No specific costs for the package for Google/YouTube or how much it would cost subscribers is known yet, but the price tag for the rights to Sunday Ticket is expected to cost over $2 billion per NFL season.