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Fortune
Fortune
Paige Hagy

The NFL may have wanted Taylor Swift for the Super Bowl halftime show. What they got instead was even better

Taylor Swift (Credit: Cooper Neill/Getty Images)

Taylor Swift reportedly turned down the opportunity to play the 2023 Super Bowl halftime show, but she just did them one better. Her rumored love life is vaulting two of the biggest brands in America into the stratosphere—her own and that of the National Football League. 

The pop superstar was spotted in Kansas City on Monday, cheering on the Chiefs and tight end Travis Kelce, who sparked rumors in July that the two were dating on the podcast he cohosts with his brother, Philadelphia Eagles star Jason Kelce. The rumors went into overdrive as fans realized Swift was sitting in the family box alongside the Kelces’ mother. 

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