Hybrid workflows have lived up to the promise of delivering continuity across the media industry in recent years. Despite many companies initially adopting a combined on-prem and cloud-ready approach as a short-term solution, the continuation of remote working practices means hybrid is set to remain a critical strategy for optimally effective workflows.
On-prem and cloud are often pitted against each other in the M&E space. But rather than a battle between the two, we should think of hybrid as the de-facto standard that allows media companies to mix and match the best attributes of both. However, no two hybrid working models are the same, and so it’s important to adopt a strategic mindset and informed data driven knowledge for the effective combination of the technologies.
