When the Godrej Group launched Godrej Wealth earlier this month with an ambitious target of building ₹1 lakh crore in assets under management by 2031, it was more than just another diversification move by a large business house. It signalled where India’s next financial services opportunity lies. Excitement around the sector extends far beyond large companies. Recently, wealth management startup Nexedge Capital was reported to be in talks to raise $25 million in fresh funding.
Between these two developments lies the story of an industry attracting everyone from startups and fintechs to public sector banks and corporate giants. Bajaj Finserv has already announced plans to enter wealth management in 2026, while state-owned banks are building dedicated wealth verticals. The rush reflects a growing consensus that India’s wealth creation cycle is entering a new phase, and that managing this wealth could become one of the country’s most attractive financial businesses.
