The New York Jets have become the first franchise in the National Football League to publish their official photography using image-streaming technology from SmartFrame Technologies, marking a notable shift in how professional sports teams manage and monetize their visual content.
Under the new partnership, the Jets will use the SmartFrame Images platform to retain full control over their intellectual property while unlocking new commercial opportunities through in-image advertising. Photography captured at games and official team events will be made available on SmartFrame’s platform, where publishers can embed the images for free without transferring ownership rights.
