The 2024 Toyota Tacoma starts at a reasonable $32,995 with the base four-cylinder engine. But you'll have to pay a bit more for the hybrid. The Tacoma Hybrid starts at $47,795 with destination included, while the off-road Trailhunter and TRD Pro trims get significantly pricier from there.
The TRD Sport is the cheapest way to get into the hybrid at $47,795. The TRD Off-Road is $48,085 with destination, while the Limited is the first to crest the $50,000 mark. If you want Trailhunter or TRD Pro model, prepare to shell out at least $64,000.
Here's how the pricing shakes down by trim. It should be noted that all the prices include the $1,495 destination fee and represent the cheapest versions of each trim:
| Trim | Price |
| TRD Sport | $47,795 |
| TRD Off-Road | $48,085 |
| Limited | $57,295 |
| Trailhunter | $64,395 |
| TRD Pro | $65,395 |
The good news is that every Tacoma hybrid has standard four-wheel drive, while many of the non-hybrid four-cylinder models get two-wheel drive standard. And gone is the old-school V-6 on Toyota’s most rugged models—an I-Force Max hybrid powertrain is the only engine for the Trailhunter and TRD Pro models. It produces 326 horsepower and 465 pound-feet of torque.
Looking at the top-of-the-line TRD Pro model, this truck is $16,025 more than its predecessor. The 2023 Tacoma TRD Pro started at $49,370 (with destination). Even with 48 more hp and an extra 200 lb-ft of torque, that’s a serious price hike. And when comparing it to some of the alternatives, the TRD Pro is by far the priciest of the group:
| Trim | Price |
| Toyota Tacoma TRD Pro | $65,395 |
| Chevrolet Colorado ZR2 | $48,790 |
| Ford Ranger Raptor | $56,960 |
| Nissan Frontier Pro-4X | $41,550 |
The standard 2024 Tacoma is on sale now. The hybrid models hit dealerships later this spring.
Update: The original version of this story listed pricing for the non-hybrid TRD Sport, Off-Road, and Limited models. This has been updated with correct pricing for all I-Force Max trucks.
