The pursuit of wellness is shifting away from morning energy and focusing heavily on nighttime recovery. Stress and busy schedules make a good night of rest a premium commodity for modern workers. Supermarkets are noticing this cultural shift and redesigning their floor plans to capture the demand. Retailers are building dedicated zones to house calming beverages and relaxation supplements in 1 convenient location. Let us explore the new sleep aisle and see how grocers are capitalizing on the nighttime wellness trend this spring.
