
You don't need to be a die-hard fan of Netflix hit series Emily in Paris to feel the tourism-shaking impact that the comedy drama is having on the cities graced by it. First, it was the French capital, of course, but from this week, as Emily in Paris Season 5 begins, Rome offers itself as a backdrop to Emily Cooper (Lily Collins)'s latest adventures as the head of Agence Grateau Rome and her ongoing liaison with charming Italian love interest and cashmere entrepreneur Marcello Muratori (Eugenio Franceschini).
The numbers are clear: according to members-only home exchange community Kindred, home swap wish lists for properties situated in Rome "have soared by 3,221% among UK Kindred members following the Emily in Paris Season 5 location announcement, compared to the same time last year." Of course, we can expect the best Rome hotels to be as sought after as the houses part of the Kindred network — and certainly more expensive.