Move over, Hermès and Miu Miu—the newest luxury purse flying under the radar is a crinkled paper bag filled with burgers and greasy fries. The vast majority of Americans now find fast food way too expensive, dubbing it a “luxury,” a new report found.
Of 2,000 American adults, 78% considered fast food a luxury because of its price tag, loan marketplace LendingTree found in a survey released Monday, using data from QuestionPro commissioned by ValuePenguin. Half of respondents said their own stretched financial situation made fast food feel like a luxury, and more than six in 10 said they had cut down on fast food because of rising prices.
