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Wales Online
Wales Online
Sport
Tom Coleman

The new power structure at Swansea City and the questions that still remain amid quiet optimism

After weeks of frustration, Swansea City's new era appears to have finally kicked into action.

The saga around Russell Martin's move to Southampton isn't entirely over, of course, with the Swans and Southampton seemingly still at odds over the amount of compensation owed for his services. But, the appointment of Michael Duff has helped give some direction to Swansea's summer.

The Northern Irishman is currently away in Spain with the squad, busy getting to grips with an exciting chapter in his own managerial career.

READ MORE: Swansea City unveil two members of Michael Duff's new-look coaching team with another to follow

Then again, he's by no means the only one.

Three high-profile arrivals to the hierarchy have all been confirmed in recent weeks, in what is arguably the biggest shake-up of power within the club for several years.

It's understandably left some wondering how it will all work, and the effect it will have on the balance of power at the club.

For incoming sporting director Paul Watson, the brief is pretty clear.

“We have had a number of discussions and we have agreed on a clear vision of where we want to be. The change of manager will help in some ways because they are fully aligned to how I see it, and how Josh (Marsh) and ownership are approaching things,” he said.

After the departure of chief executive Julian Winter, Josh Marsh had previously been tipped to leave the club this summer, but is now set to continue his role, and will effectively report to Watson on all footballing matters, particularly recruitment.

“Josh has got real good knowledge, I have enjoyed getting to know him and looking at the work he has done previous to my arrival,” Watson added when discussing his working relationship with Marsh.

"I think he has put in place a really good foundation that we want to evolve, we want to push forward from.

"We are working in tandem, he has helped me find my feet and we have worked well together, and long may that continue when it comes to pushing forward because recruitment is the first big challenge we are going to face."

Duff will also likely to be part of the recruitment conversation, but when it comes to the footballing matters, Watson is very much the man in charge, with chairman Andy Coleman left in charge of the operational side of things, and providing the resources needed for Watson to do his job as effectively as possible.

The transfer market is at the heart of Watson's remit, particularly this summer, and there's been a real effort to convince fans and the media that lessons have been learned from what was a disastrous January window last term.

“I don’t think anyone at this football club – from ownership to players and management – wanted to be in that position in January," Watson said.

“Ultimately, I was not here at that time, and I cannot really comment any further on that, but I certainly do not expect us to be in that place moving forward.

“January is a tough window to recruit in, but if we end up not signing anyone in the next January window, that will be because we have agreed that as a club and we will communicate that clearly.

“But going forward we have put plans and a framework in place to help ensure we are not in that place again, and that was a key point before I came in.”

There's seemingly a real hope that this new structure will help to deliver on that message, although after several disappointing transfer windows under the current ownership, the proof will very much be in the pudding for many Swans fans.

Indeed, even with a new power structure, the purse strings are likely to be tight once more this summer.

Fresh investment from Nigel Morris is expected to ease the financial burden somewhat, but it's understood that as things stand his injection of cash is unlikely to provide a meaningful boost to the transfer coffers.

Morris is believed to have already ploughed in around £10m into the club, and some of the more excitable members of the Jack Army have started to wonder if a full-blown takeover is in the offing, particularly with businessman Brett Cravatt seemingly waiting in the wings with investment of his own.

Those suggestions have been repeatedly dismissed by club insiders, although the level of Cravatt's proposed investment admittedly remains unclear. There's also no clarification yet on whether he would follow in the footsteps of Morris and seek a place on the board.

Having taken a stake of just over 19 per cent, it's not exactly a surprise that Morris would want to be involved in some of the decision-making at the club, although the exact nature of his role has, again, not been confirmed.

Coleman too is believed to have invested cash, although there's been little in terms of detail at this stage.

At the time of his arrival, the club simply said he had taken a 'significant shareholding' in the club. However, unlike Morris, Coleman isn't currently listed as a significant stakeholder, and there's not been any further word on precisely how much money he has invested.

The answers to those questions may well become clearer as time goes on, and may well contribute to a slight sense of unease that often seems to punctuate the Jack Army's feelings towards this regime.

But at the same time, it would be foolish to overlook the real sense of optimism that this new era can deliver real results, and perhaps build a few bridges back up in the process.

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