Craig Taylor first started making cheesecakes for his family and friends in December 2019. Fast forward two years and he now has two shops and around 40,000 fans on social media.
Though the 28-year-old from Merthyr Tydfil had always enjoyed cooking, it wasn't until his parents gifted him a stand up mixer that Christmas that he started to experiment with desserts. As photos of his beautifully decorated cheesecakes - with fresh fruit and favourite chocolate bars - were shared on social media, more and more people wanted one of their own.
In March 2020, Craig took a leap of faith and opened his own cheesecake and dessert business, The Cheesecake Guy, in Pant Industrial Estate just a stone's throw away from his home. Despite the business opening at such an uncertain time with the fist coronavirus lockdown being announced, eager customers would queue from inside the shop right into the streets to get their hands on one of Craig's treats.
