I've always loved L.S Lowry. I distinctly remember learning about him in primary school and then crafting my own Lowry-inspired scene with matchstick figures and a muted palette. Several years later, a new creative campaign celebrates the artist, but not in the way you might imagine.
Luxury menswear brand Private White V.C has launched its new Private White V. C x The Lowry menswear collection, and I'm not sure how I feel about it. The campaign focuses on one of Lowry's most famous paintings, A Street Scene, St Simon's Church. The original painting was created while Lowry was sitting on the steps of Cottenham House, which today houses Private White V.C's factory. The painting has been reimagined by Manchester artist Mel Champs, and extended to include the factory. So far, so normal. But look closely at the scene and you'll see that the figures in it are all wearing clothing from Private White V.C's menswear collection.
