Los Angeles has unveiled its unique identity for the 2028 Olympic Games, ushering in a vibrant, contemporary era for the sporting celebration. Built to reflect the diverse stories of LA's citizens, the dynamic system is alive with spirit and soul, reflecting the passion of LA28's athletes from across the globe.
Across the years, the Olympics' host countries have created some of the best sports logos of all time, with LA28 already settling in as a new classic. With custom typefaces, immersive graphics and vibrant colours, the 2028 LA Olympics brings the promise of a colourful new lifeblood for the games, bursting with character and passion.
