The King's Trust has received a fresh rebrand to appeal to the TikTok generation. Formerly known as the Prince's Trust, the charity offers support to young people facing adversity, equipping them with the tools to build a brighter future.
With a new name and a revitalised logo, the King's Trust has a refreshed appeal, but whether it will resonate with its target audience remains to be seen. The best logos of all time communicate their brand with simple and refined design, and with young people at the centre of its new look, the King's Trust logo is a powerful representation of its ethos – but to the new generation, actions speak louder than aesthetics.
