This Black Friday and Cyber Monday, many shoppers will not start with a product page or a coupon site. They will begin with a question.
Instead of typing “best noise-canceling headphones under $200,” they will ask a conversational assistant to weigh tradeoffs, surface top options, flag stock risks, and even point them to a deal that matches their budget. In other words, they are not just searching, they are looking for answers and recommendations.
