Anja Opie, a marketing manager in London, is a self-proclaimed matcha superfan. “I used to live in Japan and it was there I fell in love with it,” she says. She hasn’t always been able to find the vibrant green tea back in the UK. Five years ago, it was a struggle, but now she has matcha three times a week “without fail”.
From elusive to everywhere, matcha is now available at coffee chains and neighbourhood cafes. It has been spotted in the hands of celebrities such as Gwyneth Paltrow, Kylie Jenner and Rihanna. Brad Pitt is a longtime fan – in an interview with GQ in 2017, he treated the journalist to a homemade cup of matcha.
