There seems to be a trend in logo design at the moment to want to turn the clock back. From the New York Jets logo to the new DC Comics logo, brands are realising that they had it right before. And Goldman Sachs has joined the club.
Four years ago, the investment bank quietly ditched the most distinct feature of its logotype: the ligatures connecting some of the letters. Now, just as quietly, it's brought them back with a new logo and overall brand refresh.
