Giant restaurant chains like KFC and Boston Market are making big-splash introductions of chicken nuggets on their menus this month, setting up a potential rematch of the epic chicken sandwich wars of 2019.
Why it matters: With chicken consumption on the rise, fast food industry titans think they can boost profits by catering to the nugget-loving tastes of younger consumers — who favor easy-to-grab finger foods and view dinosaur-shaped fare as a cultural touchstone.
