The new faces of K-pop: South Korean music genre broadens its horizons

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South Korean pop music generated more than €4 billion in the first half of last year. It has even become the main reason why tourists visit the country. But now, K-pop is trying to attract new generations of overseas fans, while retaining its Korean identity. That means the emergence of bands with non-Korean artists. Our corrrespondent asked K-pop artists and fans what they think about this bold new move.