The Eurovision Song Contest has always stoked controversy, but usually related to the songs and the voting, not the branding. But the big reveal of the new logo for Basel 2025 has a lot of fans asking the same question: what new logo?
The logotype for Basel 2025 is the essentially the same as it was for Malmö 2023 but with a different flag. And that's causing some people to pine for the days of the best Eurovision logos, when the design would change each year. The debate raises an interesting question about the purpose of logo design.
