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Evening Standard
Evening Standard
Lifestyle
Rosie Fitzmaurice

The new celebrity beauty launches actually worth your cash

It’s shaping up to be a big year for celebrity beauty brands. Forget naff fragrances and questionable formulas, we’re only in March and we’ve already had two major launches from across the pond.

Jonathan Van Ness, of Queer Eye fame, is here to transform your tired tresses with the help of a new secret weapon haircare ingredient, while Selena Gomez has had influencers queueing round the block for her new highly pigmented liquid blushes. And with Hailey Bieber and the Elbas both launching skincare brands later this year, there’s plenty more to come.

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