Microsoft spent Tuesday basking in the buzz of its newly unveiled, A.I.-powered Bing search engine. Now it just has to figure out how to monetize it.
Microsoft believes advertising will continue to be the primary money-maker for Bing, even as it hopes to transform the search business with its new OpenAI-infused search tool. In a conversation with Fortune on Wednesday, Microsoft executive Yusuf Mehdi acknowledged that the company is still not sure what the ideal ads will look like or how the ad business model will evolve in a world where search looks more like a chatbot than a traditional search engine.
