Sriram Devatha still remembers how Naveen Pishe, of P.N. Rao Fine Suits fame, suddenly asked him to stand up and put his legs together, mid-conversation. “He (Pishe) told me that I was not bowlegged... that 90% of this country is,” says Devatha, the author of Brandgaluru-Made in Bengaluru, a book about four iconic brands that have originated in the city.
He was especially struck by Pishe’s observation since the brand -- one of the four featured in the book -- made suits and they needed to understand human anatomy. “I found that interesting,” says Devatha, Consulting Editor, YourStory, who was part of a recent conversation about his book held at Atta Galatta, Indiranagar. “You think a suitmaker will talk fabric, etc. But he has a solid sense of anatomy.”
