This is what has happened in college sports since the Supreme Court allowed athletes to capitalize on their name, image and likeness:
Angel Reese went from seldom-used Maryland freshman to NCAA Most Outstanding Player for LSU. Kirby Smart finally won a national title, and then another. Livvy Dunne became a celebrity. Michigan won three straight Big Ten football titles. The Pac-12 imploded. The College Football Playoff announced it would expand from four teams to 12. Roy Williams and Mike Krzyzewski retired. Caleb Williams went from backing up Spencer Rattler at Oklahoma to winning the Heisman at USC to being the likely No. 1 pick in the 2024 NFL draft.
This is what has not happened in college sports since the Supreme Court allowed athletes to capitalize on their name, image and likeness:
