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Brad Millington, Associate Professor, Sport Management, Brock University

The NBA In-Season Tournament is a play for viewer attention — will it succeed over time?

NBA Adam Silver Los Angeles Lakers the Indiana Pacers Basketball Fanduel Economy

The National Basketball Association’s inaugural In-Season Tournament wraps up this weekend. The tournament kicked off on Nov. 3 and will culminate in a championship game between the Indiana Pacers and Los Angeles Lakers on Dec. 9.

The tournament is something NBA commissioner Adam Silver has reportedly wanted to implement for years for a variety of reasons. One obvious potential benefit of the tournament is to generate revenue, as the Women’s National Basketball Association has already done with its own tournament, the Commissioner’s Cup.

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