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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

The 'NBA Cup' Runneth Over: In-Season Tournament Championship Generates ABC/ESPN's Biggest Non-Christmas Pro Hoops Audience in Six Years

NBA ESPN 2 NBA Cup ESPN the Los Angeles Lakers
In-Season Tournament Championship 2023.

The NBA's attempt to breath life into its early regular season with a playoff style overlay to its normal schedule was a resounding success.

Saturday's In-Season Tournament championship game, featuring the Los Angeles Lakers beating the Indiana Pacers for the inaugral "NBA Cup," averaged a combined 4.58 million viewers across ABC and ESPN 2, the NBA announced Tuesday citing Nielsen metrics.

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