Forget flowers and candy. The hot holiday gift this Valentine’s Day is a 40-ounce tumbler. But getting your hands on one could be a lot harder than you’d expect—you might even have a fight on your hands.
People are camping outside Target stores, and there have been reports (and social media videos) of physical alterations as people try to get the special edition of the cup that has become something of a multi-generational craze. The Stanley tumblers have become a sensation in recent months, as well as a source of confusion for some, befuddled by their seemingly sudden and overwhelming popularity. Gen Z is the biggest booster, singing its praises on TikTok and other social media channels, but it is equally popular with millennials and even some of Generation X. The Adventure Quencher Travel Tumbler, priced at $45, has gotten a significant boost from influencers, with the New York Times' All Consuming column noting that one of its colors is particularly apt: millennial pink.
