Yesterday, thousands of Sydneysiders gathered at the Opera House to watch the world’s most subscribed-to YouTuber, MrBeast, give away ten mostly luxury cars.
Beyond people who can drive, the crowd was also packed with children who decided to sit in the sun for hours just to watch others win prizes.
These fans knew what to expect. MrBeast, whose real name is James “Jimmy” Donaldson, has built his brand on massive giveaways and contests that award ordinary people with great riches. With 290 million YouTube subscribers, his videos tend to quickly amass 100–200 million views, generating revenue through advertising, sponsorships and merchandise.
