Adobe has completed a study into which fonts are universally loved and loathed by creative professionals. While every creative has their own font and types of typography preferences for any given application, we also know that there are some font families used more than others, and definitely plenty that are widely avoided.
With data gathered from 415 discussions from over 100 sources used by professionals to discuss their font feelings, the study includes detail on what exactly the creatives like and dislike about each font. Below you can see the top – and bottom – 10 fonts in order, complete with the emotional sentiments behind the rankings.
