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Peter Donnelly, Professor Emeritus of Sociology of Sport, University of Toronto

The more medals Canadian athletes win, the fewer Canadians participate in organized sport

President and CEO of the Canadian Olympic Committee, David Shoemaker, recently called for an additional $104 million in government funding for Olympic athletes.

He spoke about athletes “inspiring” Canadians to become participants in sport. And he warned that, without increased funding for Olympic athletes, there will be “dramatic reductions in participation in sport.”

Shoemaker follows a long line of athletes, sports leaders and politicians who have argued that the “inspiration” from successful athletic performances justifies the high levels of government funding for high-performance sport and hosting major international sports events.

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