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Daily Mirror
Daily Mirror
Entertainment
Nicola Methven

The Mirror's Pride of Britain Awards was the most watched TV show last night

Pride of Britain Awards Carol Vorderman Elizabeth Soffe Andy Airey Daily Mirror Mike Palmer Tim Owen

The Mirror's Pride of Britain Awards proved a huge hit on ITV this week - as the celebration of everyday heroes attracted 40% more young viewers than last year's show.

The share of 16-34 year olds watching the star-studded ceremony, hosted by Carol Vorderman and Ashley Banjo, was 28% - an annual increase of eight share points.

This made ITV the most popular channel with the age group throughout the two-hour slot from 8pm on Thursday.

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